Oman Tourism to conduct 3?city India roadshow in September

After establishing its presence in metro cities of Mumbai, Delhi, Bengaluru and Chennai, Oman Tourism is looking at tapping Tier-II cities in India. Oman Tourism will conduct a three-city roadshow in Pune, Hyderabad and Ahmedabad in the first week of September this year. This information was revealed by Lubaina Sheerazi, India Representative - Ministry of Tourism, Sultanate of Oman on the sidelines of an event in Mumbai yesterday wherein a co-branding campaign with Balaji Motion Pictures for its upcoming movie, 'Once Upon A Time in Mumbai Dobaara' was launched. This is the first time that Oman Tourism has been associated with a Bollywood movie to promote the destination.? ?

Sheerazi said, "We would like to tap the three new cities of Pune, Hyderabad and Ahmedabad to promote Oman as a tourist destination. Oman Air connects to ten cities in India and SpiceJet is set to start direct flights on the Ahmedabad-Muscat sector from this month. Oman being a short-haul destination and with the increase in connectivity, we think its time to tap Tier-II cities to promote the destination. Oman has a rich history and culture and offers adventure activities. We focus on offering quality experience to tourists who are looking for an authentic Arabian experience."

Oman witnessed 221,623 Indian arrivals in 2012, which is an increase of 35 per cent compared with the previous year, Sheerazi said adding, ?We would like to position Oman as a wedding destination.?

Talking about the travel trade initiatives, Sheerazi said, ?We are looking at relaunching the Discover Oman Programme. Besides Familiarisation trips for travel trade, we had also organised a recce for Balaji Motion Pictures and three to four Bollywood producers. In addition, we conduct regular one-on-one training programmes for the travel trade to educate them on the destination offerings.?

Oman Tourism has partnered with Once Upon A Time in Mumbai Dobaara as a part of the film was shot in Oman, including the capital city, Muscat. The movie, produced by Balaji Motion Pictures and directed by Milan Luthria, stars Akshay Kumar, Imran Khan, Sonakshi Sinha and Sonali Bendre Behl, and will be released on August 15, 2013, globally.

Source: http://www.travelbizmonitor.com/oman-tourism-to-conduct-3city-india-roadshow-in-september-21215

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