Social Media Marketing Tactics for Small Businesses

When it comes to social media, we implement a strategy?we?ve?coined ?Continuous Cross Channel Promotion?.? Continuous Cross Channel Promotion is an elaborate definition for the simple strategy of using all of your online assets (website and social media profiles) to promote one another. The main idea behind Continuous Cross Channel Promotion is to be found everywhere by your prospects, clients and partners.

Social media marketing is important for businesses in general, but it?s especially important for small businesses that?wouldn?t?get their name out easily otherwise. Small businesses have to rely more on word-of-mouth, and there?s no way to communicate better than with social media! Marketing tactics for using social media vary between businesses, but there are a few social media marketing tactics specifically for small businesses.

Google: Of course, small business marketing tactics are different than large business marketing tactics. But where small businesses are concerned, Google can play a huge part in the social network marketing strategy.? Google?s social network is ?Google + Local?, or ?Google Plus Local?. Since Google is THE search engine to rank on, Google + Local is also the social network for your small business to use. Google has lots of options that will help to localize your business, something very important for most small business marketing tactics. Interweaving Google products ? such as Google +, Google SEO optimization, and especially Google Maps ? not only makes Google happy (resulting in a higher ranking), but it also makes you more likely to be respected on Google+ and become more popular on that social media.

For a FREE report on Google Plus Local and how to use it for your business visit www.businesslocalreview.com.

Facebook: If you?re not going to do any other social media, do Facebook. At the time of this article there were close to 1 BILLION (961, 324,960) people using Facebook.? Statistically this reveals that at least a portion of your target market is most likely using Facebook.? Every small business must have Facebook. It?s dominating all other social media. As the entire world moves online, Facebook is becoming more and more important. Even search engines are starting to rely on social media sites like Facebook to determine how high to rank sites! Social media marketing tactics cover Facebook the most thoroughly. For example, it?s important to allow ?likes? on all your website pages so that Facebook users can ?approve? your site. This will help with ranking. Create a Facebook account and be active. Be friendly and informative. Post high-quality content that will help potential clients out. Remember: quality, not content. Write for people not for SEO or search engines. Whatever you do, DON?T SPAM!? Spamming is ineffective in the long run, damages your reputation is simply not a quality social media marketing tactic.

Twitter: Probably the second most important social media site, Twitter will help you really connect with your clients. Facebook will help you to survive in a predominately social media marketing world, Twitter will help you dominate that world. Requiring both dedication and creativity, Twitter provides a unique experience for clients and small businesses alike. Small business marketing tactics with Twitter consist of creating an account, providing information (preferably with links to your site, or even just links to other informative articles), following your followers and re-tweeting tweets that are relevant to your product. As with Facebook, it?s important to engage your audience, to ask questions, to provide really interesting content. You want something that will be re-tweeted and enjoyed by your audience! Remember, it?s not enough that they know, like and trust you, they must remember you.

Knowing how to use social media can take quite a bit of experience and time. Although you can gain a good reputation through social media, to really get the full value of social media marketing you?ll want to turn to someone who has had much experience with internet marketing and will know how to best market your business.

Pinterest: Before you say that Pinterest won?t work for you or your business you might be surprised to learn that Pinterest is a great source for referral traffic and currently drives more referrals than LinkedIn, Google Plus Local and YouTube combined.? Pinterest uses images and videos with links to other online assets (perfect for Continuous Cross Channel Promotion). Dedicating a consistent amount of time daily or even weekly to liking, repining and commenting on Pinterest can turn into a great source of referral traffic with a fairly affluent group of women between 25 and 55! Because of the power of Pinterest, you might also consider placing a ?Pin It Button? on every page of your website or Blog to make it easy for people to share your content.

YouTube: In our opinion, video is a marketing strategy of its own that we won?t be able to fully explore here. ?A well executed video strategy however can be significant when you consider that through video your prospects, clients, and partners can hear your voice (tonal inflection) and see you face (face language) creating a 24/7/365 presentation of who you are and what your business is about.? You?d be well served to record a series of short videos (2-3 min avg) answering the most common questions you answer time and time again as well as an equivalent amount of questions answering questions that clearly define how you, your products and/or service are different.

Creating and executing a strong coordinated marketing plan can generate results with an ROI many times that of your investment.? You can learn how to implement these strategies yourself but we strongly suggest you consider the value of your time, money and patience.? The tools and strategies for marketing success are ever changing.? We spend lots of time and hundreds, even thousands of dollars each month staying sharp on what?s working, what?isn?t?and what?s coming.

Contact The Digital Marketing Duo at Musselwhite Marketing (888) 907-9709, or email at contact@MusselwhiteMarketing.com if you have marketing questions or ideas. Linda and Charles look forward to chatting with you!

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Source: http://www.musselwhitemarketing.com/blog/social-media-marketing-tactics-for-small-businesses/

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